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Google Mobile Tester - sites have to be mobile by april21

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Google recently announced, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

The next algorithm update will take into consideration the mobile-friendliness of a site within search engine rankings. This means if you have a site that is not “friendly” to mobile devices, then you will likely be penalized and appear lower within search results. The new “mobile-friendly” requirement and ranking signal update to the Google algorhythm is scheduled for April 21, 2015, so time is running out to get your website optimized.

 

Although the update may seem harsh for sites that have not taken the time to optimize for mobile viewing, we commend Google for giving forewarning prior to releasing this update. Typically, Google implements new updates and website rankings are at the search engine’s mercy.

The layout and labeling changes are already in effect on google. Use your mobile device and do a google search. You will see the new search results layout and the label: Mobile-Friendly. If your site does not have this lable, it is reported that you will be penalized in mobile search results and you will lose your rankings.

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